Modern HTML Email (Second Edition) by Jason Rodriguez
Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills.Jason Rodriguez is an Eisner and Harvey Award-winning comic book and graphic novel editor. Postcards: Real Tales That Never Happened, Colonial Comics, Volume II: New England, 1620-1750, and Artists Against Police Brutality are among his compilations. He is a resident of Arlington, Virginia. Visit jasonrodriguez.com for more information about Jason's current and upcoming projects, or follow him on Twitter (@JayRodriguez) or Facebook.
| SKU | Unavailable |
| ISBN 13 | 9781910144671 |
| ISBN 10 | 1910144673 |
| Title | Modern HTML Email (Second Edition) |
| Author | Jason Rodriguez |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Litmus Software Inc |
| Year published | 2015-08-26 |
| Number of pages | 140 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |