(Multi) Media Translation

(Multi) Media Translation by Yves Gambier

The globalisation of communication networks has increased the domains of translation and is challenging ever more the translator’s role. This volume is a collection of contributions from two different conferences (Misano, 1997 and Berlin, 1998). (Multi)Media translation, especially screen translation (TV, cinema, video), has made more explicit the complexities of any communication and has led us to take a fresh look at the translator’s strategies and behaviours.Several papers ponder the concepts of media and multimedia, the necessity of interdisciplinarity, the polysemiotic dimension of audiovisual media. Quite a few discuss the current transformations in audiovisual media policy. A great many deal with practices, mainly in subtitling but also in interpreting for TV and surtitling: what are the quality parameters and the conditions to meet audience’s expectations? Finally some show the cultural and linguistic implications of screen translation. Digitalisation is changing production and broadcasting and speeding up convergence between media, telecommunications and information and communication technology. Is (multi)media translation a new field of study or an umbrella framework for scholars from various disciplines? Is it a trick to overcome the absence of prestige in Translation Studies? Or is it just a buzz word which gives rise to confusion? These questions remain open: the 26 contributions are partial answers.

Translation in the context of multimedia and technology will continue to evolve and take shapeThe articles in this book give an excellent overview of this innovative area of study, and open the door to further research. -- Sabine Lauffer, Glendon College, York University

SKU	Unavailable
ISBN 13	9781588110886
ISBN 10	1588110885
Title	(Multi) Media Translation
Author	Yves Gambier
Series	Benjamins Translation Library
Condition	Unavailable
Binding Type	Hardback
Publisher	John Benjamins Publishing Co
Year published	2001-09-06
Number of pages	298
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable