Multimedia Comprehension by Wolfgang Schnotz
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.
Wolfgang Schnotz is Emeritus Professor of General and Educational Psychology at the University of Koblenz-Landau, Germany. He was a member of the Reading Expert Group for the OECD, Chief Editor of Learning and Instruction, and head of the DFG Graduate School Teaching and Learning. He publishes on text comprehension, multimedia learning, learning from animation, and conceptual change.
| SKU | Unavailable |
| ISBN 13 | 9781009303231 |
| ISBN 10 | 1009303236 |
| Title | Multimedia Comprehension |
| Author | Wolfgang Schnotz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cambridge University Press |
| Year published | 2023-02-23 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |