Museum Marketing by Ruth Rentschler
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.Ruth Rentschler is Chair, Academic Board, Deakin University, where she is also Professor in Arts Management. She holds ministerial appointments to the boards of the Victorian Health Promotion Foundation (VicHealth), as well as board appointments on the Art Gallery of Ballarat, Multicultural Arts Victoria and the Duldig Gallery.
| SKU | Unavailable |
| ISBN 13 | 9780750680653 |
| ISBN 10 | 0750680652 |
| Title | Museum Marketing |
| Author | Ruth Rentschler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2007-07-03 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |