My Life in Advertising by Claude Hopkins

My Life in Advertising by Claude Hopkins

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

SKU	Unavailable
ISBN 13	9781478347330
ISBN 10	1478347333
Title	My Life in Advertising
Author	Claude Hopkins
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2012-08-01
Number of pages	134
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.