The Name of the Game by Jerry Gorman
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.
Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.
| SKU | Unavailable |
| ISBN 13 | 9780471594239 |
| ISBN 10 | 0471594237 |
| Title | The Name of the Game |
| Author | Jerry Gorman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1994-03-07 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |