The Naming Book by Brad Flowers
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.
| SKU | Unavailable |
| ISBN 13 | 9781599186665 |
| ISBN 10 | 1599186667 |
| Title | The Naming Book |
| Author | Brad Flowers |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Entrepreneur Press |
| Year published | 2020-04-02 |
| Number of pages | 180 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |