The Natural Laws Of Selling by Daniel Jacobs
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today
Meet Daniel Jacobs, Executive Consultant. His calling as an author began as an unintended consequence of saving an international marketing company from imminent disaster. The business had bee sinking fast with sales virtually non-existent for the past six months. They knew something had to change, but nothing was working. All the usual solutions had been tried and found lacking. Inspirational talks, educational conferences, and lectures had no lasting effect on closing sales. What was missing?Jacobs took a different approach. He started looking for what wasn't there (but what should have been). What he found was ground-breaking: The salespeople could sell, but they couldn't close. And more importantly, they didn't know the difference! So they ended up over-selling the customer out of the deal. The fact is that selling and closing are two separate skills with entirely purposes and actions. Customers are so over-sold that they instinctively resist and resent more sales talk. All they wanted was someone who was interested in them and their problems and who would show them how they could get what they wanted. Evidently, salespeople thought that they were the most important person in the room. But this assumption was false. The seminal moment came when they began to realize that the most important thing to the customer is the customer! Jacobs began writing original articles for the salespeople to drive home the fundamental basics that had been missing. This action was a game-changer, one that was surprisingly effective for the salespeople and everyone employed at the company. While continuing his profession as an Executive Consultant, Mr. Jacobs began developing a career as an author. This also resulted in his ability to help others in ways that were far more wide-reaching than he ever imagined. For Jacobs, the unintended consequence was this: almost by accident, he created a game where everybody wins. What could be wrong with that?
| SKU | Unavailable |
| ISBN 13 | 9780991550418 |
| ISBN 10 | 0991550412 |
| Title | The Natural Laws Of Selling |
| Author | Daniel Jacobs |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Whistle Stop Press |
| Year published | 2015-03-12 |
| Number of pages | 318 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |