Neuromania by Paolo Legrenzi
Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report, accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane illustrations.This fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, and nature-culture relationships, showing how the biased and unquestioning use of brain imaging technology could have significant cultural effects for all of us.
Paolo Legrenzi and Carlo Umiltà bring a welcome appraisal of brain research to a broad audienceThey provide an insightful and comprehensible overview of methods and techniques from the origins of brain science to todays MRI scanners... covering methodological aspects and controversial assumptions that are commonly unknown to the general public. * Science *
Anyone who uses neuroimaging in research into mental processes should read this book. It is a provocative and stimulating critique * Philip Johnson Laird, Stuart Professor of Psychology, Princeton University *
Neuroeconomics, neuroaesthetics, neuroethics, neuromarketing(!).... Why are there all these new neuro... "disciplines"? This short book gives a forceful, zany and sceptical answer from two distinguished psychologists. * Tim Shallice, Professor of Cognitive Neuroscience at UCL and SISSA *
Anyone who uses neuroimaging in research into mental processes should read this book. It is a provocative and stimulating critique * Philip Johnson Laird, Stuart Professor of Psychology, Princeton University *
Neuroeconomics, neuroaesthetics, neuroethics, neuromarketing(!).... Why are there all these new neuro... "disciplines"? This short book gives a forceful, zany and sceptical answer from two distinguished psychologists. * Tim Shallice, Professor of Cognitive Neuroscience at UCL and SISSA *
Paolo Legrenzi teaches Cognitive Psychology at the University of Venice, where he directs the School of Advanced Studies. He is the author of: "The Mind" (2002), "Creativity and Innovation (2005) and" Believe "(2008).
Carlo Umilta teaches neuropsychology at the University of Padua, where he directs the Galilean School of Higher Studies. He is the author/editor of "Handbook of neuroscience" (ed., 1999) and "brain. Anatomy and structure of the Central Nervous System" (with M. Matelli, 2007).
| SKU | Unavailable |
| ISBN 13 | 9780199591343 |
| ISBN 10 | 0199591342 |
| Title | Neuromania |
| Author | Paolo Legrenzi |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Oxford University Press |
| Year published | 2011-05-12 |
| Number of pages | 134 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |