Neuromarketing by Patrick Renvoise
Revealing a combination of the brain research and revolutionary marketing practices, this book teaches techniques to build and deliver powerful, unique, and memorable messages that will have a major, lasting impact on any audience.
Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.
| SKU | Unavailable |
| ISBN 13 | 9780785226802 |
| ISBN 10 | 078522680X |
| Title | Neuromarketing |
| Author | Patrick Renvoise |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2007-09-30 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |