New and Improved by Richard S Tedlow
This analysis of the evolution of markets in the United States discusses the birth of national brands and the 20th-century development of mass markets. It gives examples of business competition in four major industries - soft drinks, car industry, grocery industry and general merchandise industry.S. Richard Richard S. Richard S. Richard S. Richard Tedlow is a specialist in the history of business and the Class of 1949 Professor of Business Administration at Harvard Business School. Titans of Enterprise: Seven Corporate Pioneers and the Empires They Created is his book. Professor Tedlow has consulted and taught marketing and business history to a range of firms and organizations in addition to his teaching and research.
| SKU | Unavailable |
| ISBN 13 | 9780875846729 |
| ISBN 10 | 0875846726 |
| Title | New and Improved |
| Author | Richard S Tedlow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1996-01-01 |
| Number of pages | 528 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |