The new business road test by John Mullins
'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a lousy business' i.e. a fundamentally flawed opportunity you're on the fast-track to failure. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence. Building on lessons learned by real entrepreneurs some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game.-
Leadership
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Smarter Investing
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Financial Times Guide to Investing, The
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Investing Demystified
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Logistics and Supply Chain Management
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Your First 100 Days
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The Management Consultant
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The Ten Principles Behind Great Customer Experiences, The
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How to Make a Million Slowly
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The Pyramid Principle
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Be Your Own Financial Adviser
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The Financial Times Guide to Banking, The
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Managing
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Key Performance Indicators (KPI)
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Key Management Ratios
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The Financial Times Guide to Saving and Investing for Retirement, The
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Financial Times Guide to Selecting Shares that Perform, The
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The Financial Times Guide to Business Development, The
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Key Management Models
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The Financial Times Guide to Using and Interpreting Company Accounts, The
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Strategy Safari
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The Great Investors, The
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How to make an IMPACT
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Lead Your Team in Your First 100 Days
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Get Started in Shares
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All Change!
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How to Think Strategically
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The Financial Times Guide to Wealth Management, The
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Living Leadership
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The Financial Times Guide to Business Networking, The
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Speak Up
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The Financial Times Guide to Management, The
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The Decision Maker's Playbook, The
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The Financial Times Guide to How the Stock Market Really Works, The
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Trading Secrets
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The Financial Times Guide to Finance for Non-Financial Managers, The
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Coaching on the Go
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The Definitive Guide to Business Finance, The
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The Definitive Guide to Project Management
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The Financial Times Guide to Exchange Traded Funds and Index Funds, The
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The Strategy Book
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Leadership: Plain and Simple
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Trading Instincts
"Aims to give would-be entrepreneurs a reality check" - New Business 'What a "Eureka" moment I had- we are a start-up here in Ontario Canada. Your comments and 7 domains just sharpened up our thinking several very large notches. So I am contacting you to let you know how helpful your insights are ! very helpful work! Oh yes - I bought a copy ! Dave Sutherland, Retrievall Inc
John Mullins is himself a serial entrepreneur (he describes his business tally as one success, one fail and one draw) and teaches and studies entrepreneurship as a professor at the London Business School, bringing a wealth of experience to the book.
| SKU | Unavailable |
| ISBN 13 | 9780273708056 |
| ISBN 10 | 0273708058 |
| Title | The new business road test |
| Author | John Mullins |
| Series | Financial Times Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-06-15 |
| Number of pages | 328 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |