New Experts by Robert H Bloom

New Experts by Robert H Bloom

This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.

SKU	Unavailable
ISBN 13	9781608320240
ISBN 10	1608320243
Title	New Experts
Author	Robert H Bloom
Condition	Unavailable
Binding Type	Hardback
Publisher	Greenleaf Book Group LLC
Year published	2010-09-01
Number of pages	146
Prizes	Commended for Axiom Business Book Awards (Sales) 2011
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable