The New Global Marketing by Johny K Johansson
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.
Johny K. Johansson is professor emeritus in the McDonough School of Business at Georgetown University. An expert in international marketing strategy, he has published over seventy articles and book chapters, and spoken at conferences and universities around the world. His most recent book, co-authored with Kurt Carlson, is Contemporary Brand Management.
Michael T. Furick is a former data processing and information technology professional and is now an assistant professor of marketing at Georgia Gwinnett College where he teaches international marketing. He has worked in the United States and abroad helping companies develop, implement, and adjust market strategies to achieve both short and long-term objectives.
Michael T. Furick is a former data processing and information technology professional and is now an assistant professor of marketing at Georgia Gwinnett College where he teaches international marketing. He has worked in the United States and abroad helping companies develop, implement, and adjust market strategies to achieve both short and long-term objectives.
| SKU | Unavailable |
| ISBN 13 | 9781516504671 |
| ISBN 10 | 1516504674 |
| Title | The New Global Marketing |
| Author | Johny K Johansson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cognella, Inc |
| Year published | 2016-08-30 |
| Number of pages | 636 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |