The New Positioning: The Latest on the World's #1 Business Strategy
The New Positioning: The Latest on the World's #1 Business Strategy
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The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780070653283 |
| ISBN 10 | 0070653283 |
| Title | The New Positioning: The Latest on the World's #1 Business Strategy |
| Author | Jack Trout |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1997-02-28 |
| Number of pages | 173 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |