The New Typography by Jan Tschichold
This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.
| SKU | Unavailable |
| ISBN 13 | 9780520071476 |
| ISBN 10 | 0520071476 |
| Title | The New Typography |
| Author | Jan Tschichold |
| Series | Weimar And Now: German Cultural Criticism Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University of California Press |
| Year published | 1998-11-30 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |