Nobrow: Culture of Marketing, the Marketing of Culture by John Seabrook

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Nobrow: Culture of Marketing, the Marketing of Culture by John Seabrook

From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where good means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.
SKU Unavailable
ISBN 13 9780375405044
ISBN 10 0375405046
Title Nobrow: Culture of Marketing, the Marketing of Culture
Author John Seabrook
Condition Unavailable
Binding Type Hardback
Publisher Alfred A. Knopf
Year published 2000-02-15
Number of pages 215
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.