Nuts! by Kevin Freiberg

Nuts! by Kevin Freiberg

Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These nuts made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satisfies customers by getting people and baggage to their destination on time, practises the Golden Rule at work and in the communities it serves and has one of the best productivity and safety records in the industry. This book aims to provide a model for managers who want to motivate, liberate and appreciate their staff, gaining returns as a result. The authors recount the events and cast which have shaped the culture and character of this legendary airline and show just what a difference a bit of ingenuity can make to a company's people and performance.

KEVIN and JACKIE FREIBERG, the authors of the bestselling Nuts!, are professional speakers and consultants on leadership development, culture innovation, and building lifetime customer loyalty. Kevin is the president and Jackie is a co-owner and managing partner of the San Diego Consulting Group, Inc. They speak at more than one hundred events a year, and consult top companies such as Ernst & Young, FedEx, General Electric, and Federated Department Stores. They live in San Diego, California.

SKU	Unavailable
ISBN 13	9781587991196
ISBN 10	1587991195
Title	Nuts!
Author	Kevin Freiberg
Condition	Unavailable
Binding Type	Paperback
Publisher	Cengage Learning, Inc
Year published	2001-08-02
Number of pages	363
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable