Ogilvy on Advertising by David Ogilvy
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
| SKU | Unavailable |
| ISBN 13 | 9781853756153 |
| ISBN 10 | 1853756156 |
| Title | Ogilvy on Advertising |
| Author | David Ogilvy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Headline Publishing Group |
| Year published | 2007-03-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |