Packaging the Brand by Gavin Ambrose
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Packaging the Brand digs deeper by putting the subject in its specific context and perceiving it from different anglesBeautifully illustrated with designs that achieve a highly effective outcome through maximum creative input. * Boy Bastiaens, www.stormhand.com *
I think the books you produce really are some of the best available. There aren't any other books I know of that showcase great 'real' industry brand work that's relevant to the kind of projects that most designers work with every day. * Lee Bennett, Head of Design, Propaganda Ltd *
This is a very comprehensive book and quite different to other packaging books out there. It is very much based around concept, idea generation and branding. To me, this is a book that you buy to actually read, as opposed to looking at pictures. A unique book well worth the read for industry professionals and students. * Sarah Jones, RMIT, Australia *
A useful book that documents the entire creative process from concept to disposal. Prepares students to meet the design challenges of contemporary markets. * Hilary Turnock, University of Sunderland, UK *
This book is a good reference publication for Year 2 and 3 design degree students as it explains in a clear and succinct way the processes involved in creating dynamic and innovative packaging solutions. Excellent use of supporting imagery to accompany the text, which will be appeal to design students and will also help to explain processes and terminology more effectively, rather than including many, many pages of text. * Simon Gomes, University Centre Doncaster, UK *
Fantastic book. There are few texts that explore the relationship between packaging and branding. There has been a rise in interest in this subject within our students and this book will be invaluable for them to understand the strategy and concept behind the packaging of a brand identity, is not just to place a logo on it, but produce a piece that communicates the brand philosophy. -- Andy Ellison, Nottingham Trent University, UK
I think the books you produce really are some of the best available. There aren't any other books I know of that showcase great 'real' industry brand work that's relevant to the kind of projects that most designers work with every day. * Lee Bennett, Head of Design, Propaganda Ltd *
This is a very comprehensive book and quite different to other packaging books out there. It is very much based around concept, idea generation and branding. To me, this is a book that you buy to actually read, as opposed to looking at pictures. A unique book well worth the read for industry professionals and students. * Sarah Jones, RMIT, Australia *
A useful book that documents the entire creative process from concept to disposal. Prepares students to meet the design challenges of contemporary markets. * Hilary Turnock, University of Sunderland, UK *
This book is a good reference publication for Year 2 and 3 design degree students as it explains in a clear and succinct way the processes involved in creating dynamic and innovative packaging solutions. Excellent use of supporting imagery to accompany the text, which will be appeal to design students and will also help to explain processes and terminology more effectively, rather than including many, many pages of text. * Simon Gomes, University Centre Doncaster, UK *
Fantastic book. There are few texts that explore the relationship between packaging and branding. There has been a rise in interest in this subject within our students and this book will be invaluable for them to understand the strategy and concept behind the packaging of a brand identity, is not just to place a logo on it, but produce a piece that communicates the brand philosophy. -- Andy Ellison, Nottingham Trent University, UK
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
| SKU | Unavailable |
| ISBN 13 | 9782940411412 |
| ISBN 10 | 2940411417 |
| Title | Packaging the Brand |
| Author | Gavin Ambrose |
| Series | Required Reading Range |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2011-04-26 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |