Pictorial Metaphor in Advertising by Charles Forceville
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.'Forceville's Pictoral Metaphor in Advertising provides stimulating insights into the ways that metaphors are manipulated pictorally as a means of selling products.. It is precisely this kind of study, in which metaphor is viewed as a phenomenon in everyday life, that is most exciting.' - Journal of Sociolinguistics
'Forceville's book on metaphor in pictures is by far the most comprehensive examination of the topic.' - The Semiotic Review of Books
Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.
| SKU | Unavailable |
| ISBN 13 | 9780415186766 |
| ISBN 10 | 0415186765 |
| Title | Pictorial Metaphor in Advertising |
| Author | Charles Forceville |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1998-03-26 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |