Piggy's Belly Button by Random House
How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
Established in July 2013 in a merger between Penguin and Random House, Penguin Random House, with nearly 250 independent imprints and brands on five continents, more than 15,000 new titles published each year, and close to 800 million print, audio, and eBooks sold annually, is the world's leading trade book publisher. Like its predecessor companies, Penguin Random House is committed to publishing adult and children's fiction and nonfiction print editions and is a pioneer in digital publishing. Its publishing lists include more than 60 Nobel Prize laureates and hundreds of the world's most widely read authors. Jason Fruchter has been an animator and illustrator for children's media for decades. He graduated from the Rhode Island School of Design with a BFA in 1992, and later moved to New York City to work for MTV Animation. In 2001, he cofounded A&J Studios, and has worked with Cartoon Network, Disney, Nickelodeon, and Sanrio. His books include Callie's Cowgirl Twirl, Christmas Countdown, and Alphabet Magic. He lives in Seattle, Washington.
| SKU | Unavailable |
| ISBN 13 | 9780375821776 |
| ISBN 10 | 0375821775 |
| Title | Piggy's Belly Button |
| Author | Random House |
| Condition | Unavailable |
| Publisher | Random House Books for Young Readers |
| Year published | 2003-04-22 |
| Number of pages | 16 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |