Planning and Managing Public Relations Campaigns
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Planning and Managing Public Relations Campaigns by Anne Gregory
Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.
"A complete, comprehensive, up to date, and thoroughly 'user friendly' course of instruction under one cover, "Planning and Managing Public Relations Campaigns: A Strategic Approach" is very highly recommended for professional, corporate community, and academic library collections" * Reviewer's Bookwatch, Logan's Bookshelf, Midwest Book Review *
"This book is well informed and updated with leading edge research and case studies. It's an invaluable guide for both students and practitioners - a must read for those wanting to know about campaign planning in detail." * Tom Watson, Professor of Public Relations, Bournemouth University *
"Probably the best how-to guide for students and practitioners alike." * Philip Young, Senior lecturer in PR and Media Ethics, University of Sunderland *
"This book is well informed and updated with leading edge research and case studies. It's an invaluable guide for both students and practitioners - a must read for those wanting to know about campaign planning in detail." * Tom Watson, Professor of Public Relations, Bournemouth University *
"Probably the best how-to guide for students and practitioners alike." * Philip Young, Senior lecturer in PR and Media Ethics, University of Sunderland *
Dr Anne Gregory is a professor of corporate communication and a leading international academic. She is based in the School of Business and Law at the University of Huddersfield. Anne previously spent many years in public relations practice, gaining experience at senior levels both in-house and in consultancy. She remains a consultant and is an advisor at board level to a number of large organizations. Anne is also series editor for the PR in Practice series (published by Kogan Page).
| SKU | Unavailable |
| ISBN 13 | 9780749468736 |
| ISBN 10 | 0749468734 |
| Title | Planning and Managing Public Relations Campaigns |
| Author | Anne Gregory |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2015-12-03 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |