Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.| SKU | Unavailable |
| ISBN 13 | 9780349414645 |
| ISBN 10 | 0349414645 |
| Title | Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets |
| Author | Al Ramadan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 2016-06-14 |
| Number of pages | 272 |
| Prizes | Short-listed for CMI Management Book of the Year: Innovation & Entrepreneurship Category 2017 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |