Pocket Marketing by The Economist

Pocket Marketing by The Economist

The essentials of successful marketing from A to Z, in clear jargon-free English. However good the product or service, the success of a business increasingly depends on how good the marketing is. In the sophisticated market-place of today, this is truer now that it has ever been. This new edition of Pocket Marketing looks at the latest and most successful marketing strategies and campaigns and provides practical and comprehensive advice on how and when marketing works through: Concise essays on * The impact of the internet * The value of brands * The changing nature of advertising * Keeping up with fast changing consumer tastes An A-Z of marketing concepts and key terms * From Attributes and Concept testing, through Gap analysis and Get-a-lifers, all the way to Psychographics, Red Lining and Viral marketing Lists and appendixes, including * leading brand names and leading advertising agencies * worldwide advertising spending and consumer spending patterns * the best business schools for marketing and recommended reading

SKU	Unavailable
ISBN 13	9781861973610
ISBN 10	1861973616
Title	Pocket Marketing
Author	The Economist
Condition	Unavailable
Binding Type	Hardback
Publisher	Profile Books Ltd
Year published	2001-09-10
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable