The Pocketbook of Audience Research by Joke Hermes
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed."The Pocketbook of Audience Research is a page turner which will really help a lot of audience researchersA fun, empowering, creative, and interesting binge pocketbook!"
Sofie Van Bauwel
Joke Hermes is a Dutch media and cultural studies researcher. She has published widely on popular culture, audience research and feminist analysis of gender and diversity. Currently, she is a Professor of Practice-based Research in Media, Culture and Citizenship at Inholland University; she teaches media studies at the University of Amsterdam. She was Founding Editor of the European Journal of Cultural Studies. Her most recent book is Cultural Citizenship and Popular Culture: The Art of Listening.
Linda Kopitz combines her professional experience as a creative director with her academic research on technology and everyday meaning-making. Her PhD research – situated between urban studies and media studies – explores the entanglement between real and virtual environments in sustainable architecture. As an interdisciplinary and practice-based scholar, she currently works as a Lecturer in Cross-Media Culture in Germany and The Netherlands. In parallel, she continues her professional work, with a specific focus on the sensory dimensions of communication.
| SKU | Unavailable |
| ISBN 13 | 9781032325118 |
| ISBN 10 | 1032325119 |
| Title | The Pocketbook of Audience Research |
| Author | Joke Hermes |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2023-12-18 |
| Number of pages | 194 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |