Political Campaigns and Political Advertising by Frank W Baker
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign.
". . a highly recommended addition to academic and community library Political Science reference collections. . . . especially commended to the attention of the non-specialist general reader with an interest in the role media plays in American politics today." - Midwest Book Review
"The author uses clear and easy-to-understand language to examine and interpret the content of media messages in print, image and multimedia forms in an objective manner." - Reference & Research Book News
"The book is well researched and extremely well written. It is indexed for ease of use and provides ample citations to back up his findings and for further research. Baker's authority is strong, and the work is free from obvious baas. The photographs, charts, and graphs are well rendered and add to the power of the book. The price is even reasonable. The amount of information presented would make this a great book for circulating as well as reference collections. It would be an excellent addition to the collections of large public libraries and academic libraries supporting programs in communication or political science, and is highly recommended." - ARBAonline
"The author uses clear and easy-to-understand language to examine and interpret the content of media messages in print, image and multimedia forms in an objective manner." - Reference & Research Book News
"The book is well researched and extremely well written. It is indexed for ease of use and provides ample citations to back up his findings and for further research. Baker's authority is strong, and the work is free from obvious baas. The photographs, charts, and graphs are well rendered and add to the power of the book. The price is even reasonable. The amount of information presented would make this a great book for circulating as well as reference collections. It would be an excellent addition to the collections of large public libraries and academic libraries supporting programs in communication or political science, and is highly recommended." - ARBAonline
FRANK W. BAKER is a nationally recognized media literacy consultant and the webmaster of Media Literacy Clearinghouse, a respected media literacy resource Web site. He has worked in television news and as an administrator for instructional television and distance learning in the Orange County (Orlando), Florida, public school system. He is the author of Coming Distractions: Questioning Movies (2007), an introduction to media literacy for elementary students.
| SKU | Unavailable |
| ISBN 13 | 9780313347559 |
| ISBN 10 | 0313347557 |
| Title | Political Campaigns and Political Advertising |
| Author | Frank W Baker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Greenwood |
| Year published | 2009-06-01 |
| Number of pages | 196 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |