Pop! by Sam Horn
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
| SKU | Unavailable |
| ISBN 13 | 9780399533617 |
| ISBN 10 | 0399533613 |
| Title | Pop! |
| Author | Sam Horn |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2009-02-03 |
| Number of pages | 235 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |