Pop City by Youjeong Oh

Pop City by Youjeong Oh

Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Pop City is a uniquely valuable text for celebrity and fan studies researchers.. it distinguishes itself from mainstream scholarship on K-pop and the Korean Wave... Oh paints a compelling picture of the uneasy yet instrumental relationship of Korean popular culture to the municipalities—large and small—that gamble resources and political capital.

* Cultural Sociology *

Youjeong Oh is Associate Professor in the Department of Asian Studies, University of Texas at Austin.

SKU	Unavailable
ISBN 13	9781501755538
ISBN 10	1501755536
Title	Pop City
Author	Youjeong Oh
Condition	Unavailable
Binding Type	Paperback
Publisher	Cornell University Press
Year published	2021-03-15
Number of pages	252
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.