The Popcorn Report by Faith Popcorn

The Popcorn Report by Faith Popcorn

Nobody has been more accurate about how to profit from the future than Faith Popcorn, who named and predicted the rise of Cocooning (the stay-at-home syndrome), the coming of the Decency Decade (the nineties) and the phenomenon of cashing out in favor of a better quality of life. In The Popcorn Report she offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and professional lives.

Popcorn, Faith: - Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as Cocooning, Cashing Out, FemaleThink, and Pleasure Revenge, she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

SKU	Unavailable
ISBN 13	9780887305948
ISBN 10	0887305946
Title	The Popcorn Report
Author	Faith Popcorn
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Publishers Inc
Year published	1992-10-13
Number of pages	283
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.