Positioning Services In Competitive Markets by Jochen Wirtz

Positioning Services In Competitive Markets by Jochen Wirtz

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

SKU	Unavailable
ISBN 13	9781944659127
ISBN 10	1944659129
Title	Positioning Services In Competitive Markets
Author	Jochen Wirtz
Series	Winning In Service Markets Series
Condition	Unavailable
Binding Type	Paperback
Publisher	World Scientific Publishing Co Inc (USA)
Year published	2017-09-27
Number of pages	50
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.