Positioning: The Battle for Your Mind by Al Ries
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780071373586 |
| ISBN 10 | 0071373586 |
| Title | Positioning: The Battle for Your Mind |
| Author | Al Ries |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-01-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |