Postmodern Marketing by Stephen Brown
This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.| SKU | Unavailable |
| ISBN 13 | 9780415109826 |
| ISBN 10 | 0415109825 |
| Title | Postmodern Marketing |
| Author | Stephen Brown |
| Series | Consumer Research And Policy Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Intl Thomson Business Pr |
| Year published | 1995-06-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |