The PR Professional's Handbook by Caroline Black
Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.
"Long before press releases and hashtags, public relations existed, playing a vital role in the way organisations communicatedIn ancient Rome, fight directors at the Coliseum fostered word of mouth recommendations of their shows, aware this provided a greater pull to the masses than graffiti proclaiming the times of future events. It is anecdotes and case studies such as this that make Caroline Black's new book an enjoyable read. The handbook is billed as a complete introductory text to the world of PR. It provides those new to the industry and those looking to enter it with a full breakdown of the skills required to prosper as a PR professional and delivers an understanding of how PR operates and interlinks with the wider world." * Liam Keogh, PR Week *
"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *
"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations." * Midest Book Review, Library Bookwatch, The Business Shelf *
"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *
"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations." * Midest Book Review, Library Bookwatch, The Business Shelf *
Caroline Black is a highly experienced corporate, consumer, business-to-business and crisis management communications professional. She has worked with large private-sector organizations, government departments, educational establishments and charities. Her clients include Sainsbury's, Pedigree Petfoods, the Foreign and Commonwealth Office, Brasenose College, Roehampton University, Cancer Research UK and Sightsavers. She is a Licentiate of the CIPD and an approved trainer for the CIPR. She acts as a conference chair, and lectures and speaks regularly on communication issues. She runs her own independent PR consultancy.
| SKU | Unavailable |
| ISBN 13 | 9780749468422 |
| ISBN 10 | 0749468424 |
| Title | The PR Professional's Handbook |
| Author | Caroline Black |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2014-04-03 |
| Number of pages | 376 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |