The Practical Pocket Guide to Account Planning by Chris Kocek

The Practical Pocket Guide to Account Planning by Chris Kocek

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

SKU	Unavailable
ISBN 13	9780989284905
ISBN 10	0989284905
Title	The Practical Pocket Guide to Account Planning
Author	Chris Kocek
Condition	Unavailable
Binding Type	Paperback
Publisher	Yellow Bird Press
Year published	2013-05-15
Number of pages	156
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.