Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

When it comes 10 making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world - one small decision at a time. In the current economic crisis it is an invaluable 1001 that no person should be without.

Ariely, Dan: -

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.

SKU	Unavailable
ISBN 13	9780007368549
ISBN 10	0007368542
Title	Predictably Irrational: The Hidden Forces that Shape Our Decisions
Author	Dan Ariely
Condition	Unavailable
Binding Type	Paperback
Publisher	HarperCollins Publishers
Year published	2010-02-18
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable