Principles and Practice of Marketing by David Jobber
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
| SKU | Unavailable |
| ISBN 13 | 9780077174149 |
| ISBN 10 | 0077174143 |
| Title | Principles and Practice of Marketing |
| Author | David Jobber |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2016-03-16 |
| Number of pages | 960 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |