Principles and Practice of Marketing by David Jobber
Sets the benchmark for achievement in introductory marketing courses. This book offers a contemporary perspective on marketing, with the latest digital developments and both ethical and economic accountability.
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
| SKU | Unavailable |
| ISBN 13 | 9780077123307 |
| ISBN 10 | 0077123301 |
| Title | Principles and Practice of Marketing |
| Author | David Jobber |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2009-12-16 |
| Number of pages | 1096 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |