Principles of Marketing with CD by Philip T Kotler
For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.| SKU | Unavailable |
| ISBN 13 | 9780130293688 |
| ISBN 10 | 0130293687 |
| Title | Principles of Marketing with CD |
| Author | Philip T Kotler |
| Condition | Unavailable |
| Publisher | Pearson Education (US) |
| Year published | 2000-07-24 |
| Number of pages | 785 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |