Principles of Services Marketing by Adrian Palmer
The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.| SKU | Unavailable |
| ISBN 13 | 9780077097486 |
| ISBN 10 | 0077097483 |
| Title | Principles of Services Marketing |
| Author | Adrian Palmer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2000-12-16 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |