Product Leadership by Robert G Cooper
Product innovation is a high-risk war, the battles being fought behind a company's doors and against the competition. This volume reveals the winners' secrets, and offers managers a resource to help implement new product processes, develop new product strategies and manage product portfolios.| SKU | Unavailable |
| ISBN 13 | 9780738201566 |
| ISBN 10 | 0738201561 |
| Title | Product Leadership |
| Author | Robert G Cooper |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | INGRAM PUBLISHER SERVICES US |
| Year published | 1999-08-18 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |