Product Management by Donald Lehmann

Product Management by Donald Lehmann

Covers three tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This book utilizes the familiar Marketing Plan as the framework for its lessons.

Professor of Business at the Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University. His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania. The Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (N.Y.) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and ï¿cole Nationale des Ponts et Chausï¿es.

SKU	Unavailable
ISBN 13	9780072865981
ISBN 10	0072865989
Title	Product Management
Author	Donald Lehmann
Condition	Unavailable
Binding Type	Hardback
Publisher	Mcgraw-Hill/Irwin
Year published	2004-09-16
Number of pages	512
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.