Product Strategy and Management by Michael Baker

Product Strategy and Management by Michael Baker

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Susan Hart has worked as a teacher and researcher in schools and universities for over 30 years. Her specific area of interest has always been the dynamics of classroom life. She is currently teaching in a college of further education.

Annabelle Dixon was trained as an infant teacher, psychologist and educational researcher, and has had a long and varied career in primary schools. She has maintained a life-long stance against streaming, both in theory and in practice.

Mary Jane Drummond was an infant teacher for many years before joining what is now the Faculty of Education at the University of Cambridge. She has taught on a variety of professional development courses, specializing in the early years of childhood.

Donald McIntyre has been engaged in research into teaching and teacher education for 40 years. His previous publications include Effective Teaching and Learning: Teachers' and Pupils' Perspectives (Open University Press, 1996).

SKU	Unavailable
ISBN 13	9780273694502
ISBN 10	0273694502
Title	Product Strategy and Management
Author	Michael Baker
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2007-04-26
Number of pages	560
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.