Professional Services Marketing Handbook
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Professional Services Marketing Handbook by Nigel Clark
Deliver greater business impact in professional services with this complete handbook featuring case studies from across the industry.
"Professional Services Marketing Handbook.. takes the reader through several themes, starting with the international context... through to creativity and innovation, then on to client relationship management.... For any professional seeking ways to develop relationships by crafting market offerings in such a way that benefits are translated into monetary terms based on an in-depth understanding of the client's business, this book is a must read." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc Emeritus Professor, Cranfield University School of Management *
"The contributors are responsible for developing and managing client relationships in some of the world's most respected professional services firms, and their advice and tips should be considered essential reading." * Matt Baldwin, managing director of Coast *
"This book is a 'must read' for senior marketing and BD professionals and practitioners who want to play a greater role in becoming the client champion." * Robert Pinheiro, Withy King Solicitors *
"I found something of interest in every chapter of this book. In my opinion this book raises the difficult role of a marketer in a professional services organisation to a new level of sophistication, and I highly recommend it." * John Gibbs, Leading Business Books *
"The contributors are responsible for developing and managing client relationships in some of the world's most respected professional services firms, and their advice and tips should be considered essential reading." * Matt Baldwin, managing director of Coast *
"This book is a 'must read' for senior marketing and BD professionals and practitioners who want to play a greater role in becoming the client champion." * Robert Pinheiro, Withy King Solicitors *
"I found something of interest in every chapter of this book. In my opinion this book raises the difficult role of a marketer in a professional services organisation to a new level of sophistication, and I highly recommend it." * John Gibbs, Leading Business Books *
Nigel Clark has led marketing teams in professional services firms for more than 20 years in sectors including management consulting, legal, environmental consulting, engineering design, business services and project management. He is a former director of the Professional Services Marketing Group (PSMG). Charles Nixon, MBA, is Chairman of Cambridge Marketing College. He is a Fellow of CAM, the Chartered Institute of Marketing (CIM) and the Royal Society of Arts, and is President of the CIM Cambridgeshire branch. An experienced tutor, he delivers courses across all levels of CIM and CAM qualifications.
| SKU | Unavailable |
| ISBN 13 | 9780749473464 |
| ISBN 10 | 0749473460 |
| Title | Professional Services Marketing Handbook |
| Author | Nigel Clark |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2015-04-03 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |