Promotional Strategy:Managing The Marketing Communications Process
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Promotional Strategy:Managing The Marketing Communications Process by Engel
This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.
Engel, James F.: - Engel is founder and president of Development Associates International and retired distinguished professor in the graduate programs at Eastern University, where he founded the Center for Organizational Excellence. He has ministered around the world as a consultant, trainer and leadership-development expert and is well known for his books and writings on world evangelization.
| SKU | Unavailable |
| ISBN 13 | 9780256122404 |
| ISBN 10 | 0256122407 |
| Title | Promotional Strategy:Managing The Marketing Communications Process |
| Author | Engel |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1994-04-30 |
| Number of pages | 640 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |