Propaganda by Edward Bernays
With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.Edward Bernays (1891-1995) was a public relations pioneer who immigrated to the United States from his native Austria in the 1930s. Bernays created and popularized several strategies for influencing public opinion during his work in public relations on behalf of a diverse clientele that included major firms and industrial organizations, governments around the world, and advocacy groups in a variety of professions. In 1971, he said that when public relations is applied well, it serves to legitimize an essential concept of our society: competition in the marketplace of ideas and things.
| SKU | Unavailable |
| ISBN 13 | 9780970312594 |
| ISBN 10 | 0970312598 |
| Title | Propaganda |
| Author | Edward Bernays |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ig Publishing |
| Year published | 2004-09-01 |
| Number of pages | 175 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |