Public Relations by Ellen Gunning
Everything from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry are dealt with. It mixes practical advice with current practice. This book uses Irish examples, quotes Irish practitioners and case studies, looks at current trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. It includes suggested approaches to past papers both for the Introduction to PR and the Diploma courses and includes Sample PR Projects. It is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland); Introduction to Public Relations (Irish Academy of Public Relations); and, Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of Communications or Marketing courses at third level.
'The author has put together an encyclopaedia of the technical tricks of the trade that a public relations practitioner needs' Francis Xavier Carty FPRII Past President, Public Relations Institute of Ireland
Ellen Gunning MA, MIAPR, MPRII, NUJ, is the founder-director of the Irish Academy of Public Relations, the largest provider of PR education in Ireland. She has 20 years' experience as a PR practitioner. She is a former national examiner (PR Theory) of the Institute's Diploma in Public Relations. She lectures to Academy students in Dublin, Cork and Galway. She is a member of the Public Relations Institute of Ireland (PRII), the National Union of Journalists (NUJ), European Federation of Public Relations Practitioners (CERP) and the International Public Relations Association (IPRA). You can email Ellen and the Irish Academy of Public Relations at info@irishacademy.com
| SKU | Unavailable |
| ISBN 13 | 9780717134571 |
| ISBN 10 | 0717134571 |
| Title | Public Relations |
| Author | Ellen Gunning |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Gill |
| Year published | 2003-03-01 |
| Number of pages | 512 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |