Public Relations Disasters by Gerry Mccusker
From the top celebrities who have publicly slated their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family. Talespin features all these, plus many more telling tales from the worlds of politics, sports, music, business, media and big brands.
"Let McCusker's tales of woe, and little grey commentary boxes, teach you how to manage any bad day at PR central" - The Times "An excellent book for corporate business executives and students of communications. Should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, New York University"
Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he now runs his own consultancy, Cord Communications, and is the media training director of public speaking consultancy, Kissing-With-Confidence. A regular contributor to lifestyle and marketing publications, he also presents seminars and conferences in Singapore and Australia.
| SKU | Unavailable |
| ISBN 13 | 9780749445720 |
| ISBN 10 | 0749445726 |
| Title | Public Relations Disasters |
| Author | Gerry Mccusker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2006-03-03 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |