Public Sector Marketing by Tony Proctor

Public Sector Marketing by Tony Proctor

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.

SKU	Unavailable
ISBN 13	9780273708094
ISBN 10	0273708090
Title	Public Sector Marketing
Author	Tony Proctor
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2007-07-20
Number of pages	248
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.