Qualitative Research Methods in Public Relations and Marketing Communications
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Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications. Guides the reader through all aspects from selecting a topic to writing a report.| SKU | Unavailable |
| ISBN 13 | 9780415222747 |
| ISBN 10 | 0415222745 |
| Title | Qualitative Research Methods in Public Relations and Marketing Communications |
| Author | Christine Daymon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2001-12-20 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |